Unique I.T. Branding

LOGO // BRAND DEVELOPMENT // TEMPLATES // ICONS // WEBSITE

project overview

Agency: ContextWest
Design & Direction: Chris Ryckeley, Myself
Copy: Ben Edwards

The most authentic IT brand you’ll come across.

ANM’s brand journey began with internal research that suggested too many IT and tech support companies look and offer the same old same. They were ready for a makeover, but weren’t sure how far to go.

The Problem

ANM needed to create a new, unique look for themselves. Their differentiator – local and personal.

the approach

Starting simple.

Our process began with testing the waters through the logo design. How far did ANM want to push? When they were given a wide variety of options, they went as far from what they had as possible, choosing a look and style opposite of what they were using – modern and bold, with a bright vision for the future.

The first was simply a variation that would clean up the current logo. The second and option that referenced networks and the idea of amplification. The third a circuit that played with the New Mexico zia sun symbol. All were passed over for the fourth option, a contemporary take on the map marker. This mark, and it’s colorful palette, would be used thematically throughout the brand.

the method

Redefining Industry Norms

At its core, the logo features a map marker—a thoughtful nod to ANM’s promise of being always nearby and available to its clients. The vibrant purple-based palette, paired with stunning gradients, was intentionally chosen to disrupt the traditional blue tones that dominate the industry, offering a bold yet approachable visual identity. Every element of the brand was meticulously crafted to ensure it stood out while remaining true to ANM’s values and mission.

The process went beyond aesthetics, delving deeply into functionality and versatility. I developed a comprehensive brand guide that not only outlined the core visual identity but also included thoughtful add-ons, such as custom-designed icons that perfectly encapsulate ANM’s product offerings. This guide served as the foundation for a cohesive suite of assets: one-sheet sales materials, case studies, billboards, swag, and email templates. Additionally, I created mockups for their new website and designed stationery to ensure every customer interaction reflected the brand’s unique identity. By focusing on the details and crafting assets with intention, I delivered a brand that not only looked beautiful but was also built to grow with ANM’s needs.

the impact

ANM Brand Launch

When we put the brand and elements all together, ANM came alive.

The brand is lively, expressive, and playful in a way that reflected the company and how they wanted to be seen. Not just a company that offers solutions, but a partner that can be relied on to offer innovation with outstanding care and friendliness.