Agency: ContextWest
Design & Direction: Chris Ryckeley, Myself
Copy: Ben Edwards
We created the most authentic IT brand you'll come across.
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/d0d9e955-e2b4-4f2e-a8c7-dc0ddb7d748e_rw_1920.jpg?h=21a14ccf032630ce04ef9b3912044efe)
ANM's brand journey began with internal research that suggested too many IT and support companies look and offer the same old same. They were ready for a makeover, but weren't sure how far to go. Our process began with testing the waters through the logo design. How far did ANM want to push? When they were given a wide variety of options, they went as far from what they had as possible, choosing a look and style opposite of what they were using - modern and bold, with a bright vision for the future.
ANM wanted to create a new, unique look for themselves. Their differentiator - local and personal.
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/c20dab2b-abed-4d04-89f2-27f0cced7e6d_rw_1200.jpg?h=fae48a4fe3dde5e8385b3966c50e849e)
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/ce48d530-3c7d-4cce-b5a5-1a627bccddc6_rw_1200.jpg?h=861e42764e880e1575a59a897df0a5a3)
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/3c8db283-54d5-4076-a356-51662f3fc5b3_rw_1200.jpg?h=5ff5df1da0e2755a08294956969769f1)
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/22d49525-34fd-4a82-849f-f9cdcfa4cb23_rw_1200.jpg?h=9829ec5645389d8c074955097a1dd53e)
Logo Exploration
The first was simply a variation that would clean up the current logo. The second and option that referenced networks and the idea of amplification. The third a circuit that played with the New Mexico zia sun symbol. All were passed over for the fourth option, a contemporary take on the map marker.
This mark and it's curve would be used thematically throughout the brand.
Brand Elements
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/a252e3c8-7d68-49c2-a13b-dfd5fc40123c_rw_1920.jpg?h=0e47b9c768315420b914448fbbc07503)
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/46eb30a6-c0d9-42b8-90e2-34c11fe960e9_rw_1920.jpg?h=4590242a608b03d85de732e0620ed437)
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/18911b41-ce67-482f-93ce-328c0ab47e14_rw_1920.jpg?h=3ca7ece634c12fef80362f7fc915ed56)
When we put the brand and elements all together, ANM came alive.
The brand is lively and expressive, even playful in a way that reflected the company and how they wanted to be seen. Not just a company that came in and offered innovation, but a company that can be relied on to offer custom care.
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/ae544ad5-e577-4eef-8543-749f95bb4ab6_rw_1200.jpg?h=81f046770d861ff40b4f07fb666ae96d)
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/1355b634-ed0b-40b3-a22e-235198b7a080_rw_1200.jpg?h=4a06b7522536d99e771d3f227c5e8a5b)
![](https://cdn.myportfolio.com/168e3e26-9c60-450c-80c4-2d855d0918d4/931f173b-7e7e-4d5c-bfff-19cd43ed3e12_rw_1200.jpg?h=133893d331408d7abaa71a31dbab2a37)