F2P Industries is a startup CPD company focused on premium-quality health products.
Because CBD currently (2018) operates in a highly regulated and unstable legal environment, F2P Industries needed a brand that inspired immediate trust and strong character. Although CBD is connected to cannabis, it is not used for getting high, but can have many healing effects on the body. Like other natural products, offerings in this industry can be questionable. To become a trusted source of wellness, F2P wanted to ensure their products were recognized for quality.
Aimed specifically at females in the 40-60 age range, F2P was presented with four options for the look and feel to develop their brand. The chosen brand look combined the trustworthiness of a medical/scientific approach with the more inviting colors and type options of natural wellness.

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